Paradigm Sports stands as one of the foremost sports management agencies globally.
Distinguished by its distinctive business model, Paradigm Sports extends far beyond traditional athlete management. The agency actively engages in diverse business ventures, exemplified by its association with Proper Twelve Whiskey, establishes robust partnerships with prominent consumer brands such as Reebok, EA, MLS, and UFC, and continually expands its roster of athletes across various sports.
Type
Personalities, Sports
Role
Marketing, sales and brand
Category
Personalities, Agency
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Paradigm Sports enlisted my expertise to oversee a dynamic creative, marketing, and sales pipeline. I played a pivotal role in managing a spectrum of responsibilities, including core branding, sponsorship sales, creation of signing incentive materials, product development, and implementation of digital marketing strategies on behalf of the agency's portfolio athletes.
